Updated: Aug 18, 2021
Having grown up and lived in Vietnam for 26 years, I have always had a fear of freesize or one-size-fits-all when it comes to clothes shopping,
I was a 15-year-old girl in 2010, and I had almost reached full body size. Unlike most of my friends, who easily fitted in whatever they tried, I had a tough time finding good clothes. My jeans always looked too tight and my T-shirt was always stuck at my hip. And I was continually blaming myself for all of that. My body was a bug to me, in a technical sense! Why was my hip so big compared to the rest of my body? Why was my shoulder so wide? What caused my arms to become so chubby? For years, those criticisms had been branded on my psyche.
I was 168cm high and 48kg heavy at that time. So my BMI was just 17.1, which means I was underweight. Not to mention that according to the size guide, my body should have fitted in S-size clothes. I, however, did not. What could possibly go wrong here?
When we talk about clothing size, we did not mention body shape, which is an important factor in what makes each individual distinct. There are numerous diverse shapes, but the rectangle, triangle (or "pear," inverted triangle or "apple"), and hourglass are some of the most popular categories. Within one type, there is often a lot of variety as well. That is why we, humans, are all one-of-a-kind.
But why didn't brands consider body type when developing the size chart? To answer this, I would like to divide brands into three groups in order to perform better analytics.
The first group is international brands. When you visit the websites of global clothing brands like Zara, Mango, or Stradivarius, etc. you will be able to input different body measurements such as height, weight, and sometimes body type. Some are so smart that you will be asked about your preferences so that they can recommend the size that customers with the same size as you prefer based on their analytics. The second brand group produced one-size-fits-all items for smaller-scale or local brands to minimize costs, which is understandable, and they do let customers know that they are working on improving the size of their items. And the final group purposefully makes one-size clothing to create a norm that makes people (especially girls) feel self-conscious about their bodies. And brands in this group are never ethical brands, no matter what the cause is.
One-size does not fit all!
To all the brands in the final group I mentioned above, please remember that no one can classify any human being because of their curves, which are a symbol of healthy in particular cultures and ages. No one has the authority to make us comply with a beauty standard in order for us to appear and feel good. "Freesize" is nothing more than one of the excuses. Rather than designating the product as freesize, do include a product measurement in the description and let the customers decide!
And to all of us, the buyers, who make purchases. If the product looks excellent in images, it does not mean it will fit you properly. Brands, particularly in this fast-fashion era, are attempting to persuade you that you are so smart that you can afford those inexpensively lovely products (which are also on sale). Don't get taken in by their ploy!
Take into account not only the product's measurements, but also the texture and context in which you intend to wear it.
In general, consider carefully before making every purchase.
Please share your thoughts about one-size-fits-all or freesize clothes below! And have a nice day!